Firestone is a well-known tire brand, owned by Bridgestone. We particularly like some of their Destination All-Terrain and Mud Terrain tires, as well as their winter tires.
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Firestone's mudder has excellent reviews, coming in 2nd place in Tire Rack's survey behind the BFGoodrich Mud-Terrain T/A KM2, and should be slightly less expensive depending on the size. We've made it #1 on our Best Tires list due to excellent driver ratings and value.
Update: The original Destination M/T has been replaced by the new M/T2, which has solid reviews out of the gate.Read Firestone Destination M/T2 Reviews at Tire Rack
Firestone's Winterforce tire is well liked by most drivers. It has a 9.4 / 10 rating for light snow traction and 9.2 for deep snow traction rating. For 2018, Firestone released the Winterforce 2 edition. It has great early reviews, and we expect it will continue to be a good snow tire. Sizes come in 14" - 18" wheel sizes. Prices range from $66-134 as of Fall 2018.Read all Firestone 2 Winterforce reviews at Tire Rack
Firestone's Winterforce 2 UV tire is the Light Truck / SUV version of the highly rated Winterforce. The most upvoted review for the prior Winterforce UV edition is from a driver who lives at 8,000+ ft. elevation!Read all Firestone Winterforce 2 UV reviews at Tire Rack